Queisser Pharma is a reflection of the HGDF idea: Visionary management, continuous growth, high quality standards, environmental awareness, and strong positioning with its own brands in a growth environment – all of this makes Queisser Pharma an investment that has been an excellent match for HGDF for decades.
The story of today's successful Flensburg company begins in Hamburg in 1897 with the pharmacist Alfred Queisser, who manufactured health and care products such as creams, liquid soap, and toothpaste. Today Queisser Pharma has 747 employees worldwide, is one of the largest employers on the Flensburg Fjord and sells a variety of dietary supplements, medical products, over-the-counter medicines, and cosmetics in many regions of the world.
Today, Queisser is the market leader in numerous segments. The subsidiaries abroad also contribute to the positive development. Queisser products are usually sold in pharmacies, drug stores, and food retailers. The company is also continuously developing direct sales via its own online shops as well as the usual marketplaces. In addition to the European markets, Queisser is also active in the booming markets in the Middle East and Asia, and in China in particular.
Doppelherz is the company's best-known brand. Developed in 1919, the Doppelherz range includes over 363 products in 15 areas of application.
Trust and appreciation, always courageous decision-making, and constant readiness to change shape our corporate culture.
Since 2015, Doppelherz has enjoyed an impressive upswing in China – especially among young consumers. Brand ambassadors such as Manuel Neuer and Chinese actress Qin Lan have strengthened confidence in the brand.
Today, Doppelherz continues its success story with new impetus: together with FC Bayern Munich, one of the most successful football clubs in the world, the brand stands for performance, quality and international appeal. A partnership that extends far beyond sport and underlines the ambition of both brands to inspire and motivate people all over the world. This commitment is supplemented by close collaboration with renowned key opinion leaders, who authentically present Doppelherz products in their online communities, thereby reaching millions of consumers.
A combination of tradition and innovation is established, making Doppelherz one of the most popular health brands in China.
Queisser Pharma has been certified to DIN EN ISO 14001 at its Flensburg site since 1997, with the logistics centre in Handewitt following in 2018. Accordingly, the company has had a structured environment management system for many years, which is also subject to continuous development. Queisser Pharma attaches particular importance to energy efficiency in new buildings and consistently uses 100% green electricity from hydropower (ok-Power and certified by TÜV-NORD) at both locations. This is supplemented by the use of photovoltaic systems that generate renewable energy directly on site. The company thus combines proven measures with new approaches while working to further develop its sustainability activities.
Building on this, Queisser Pharma is currently developing a company-wide sustainability strategy based on the results of a double materiality analysis. The aim is to prepare for upcoming reporting requirements at an early stage and to define clear, verifiable goals. In doing so, the company continuously takes into account current legal and social developments in the area of sustainability in order to ensure transparency and reliability.
